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ABOUT INSIDE LINE

Inside|Line is an evolved media company that operates in Southern Africa, specialising in the business of PR and media creation and dissemination.

  • Our team of experienced former sports journalists and world-class action sports photographers will package your message with the poise and precision required for modern media publication.
  • We’ll target your message to the right media and key market players that will give your product/service the appropriate impact and penetration – at the right time.
  • We don’t waste time or space with ‘waffle content’. We get straight to the point with concise, relevant copy and appropriate, quality images, which allows us to charge a more affordable rate.
  • All our work offers directly measurable ROI, which we include in our rate.

Founded by Zoon Cronje and Sean Badenhorst, who have more than 30 years of sports media and PR experience between them. Our intimate understanding of Southern African endurance, outdoor and adventure sports is unmatched and our work for various small, medium and large clients has earned us a high level of credibility.

Our primary focus is on quality, not quantity. We don’t create content to fill space, we create relevant, impactful, quality content that’s in line with our clients’ objectives.

We also deliver our content at the right time with modern dissemination methods to our extensive local and international databases; and we ensure that all our images are of the highest standard, relevant and engaging.

PRESS RELEASES - Mountain Biking
100%
PRESS RELEASES - Multi Sports
100%
PRESS RELEASES - Road Cycling
100%
PRESS RELEASES - Sport Industry
100%

WHY USE INSIDE LINE?

  • "We take pressure off your marketing/PR dept so that they can focus on your core product/service."

  • "We understand modern sports and news media and are able to use our knowledge and experience to get the right tone, structure, quality and timing that ensure the most optimal media/market penetration."

  • "We consistently deliver a premium, professional service that ensures your product/service/event/team/athlete is ‘top-of-mind’ in the relevant media – at the right time."

OUR TEAM

Founded by Zoon Cronje and Sean Badenhorst, who have more than 30 years of sports media and PR experience between them. Our intimate understanding of Southern African endurance, outdoor and adventure sports is unmatched and our work for various small, medium and large clients has earned us a high level of credibility.

  • Zoon Cronje
    Zoon CronjeFOUNDER
  • Sean Badenhorst
    Sean BadenhorstFOUNDER

HOW DOES IT WORK?

  1. We get to know your brand/company/event/team
  2. We help you narrow down your objectives/goals
  3. We formulate a strategy to achieve your objectives/goals
  4. We execute that strategy professionally
  5. We assess that strategy and adjust it if necessary
  6. We give you a report detailing the campaign’s reach/success based on modern media measurement mechanisms
100%
Understanding your brand
100%
Professional strategy formulation
100%
Achieving your goals!
100%
Detailed campaign feedback

WHY USE INSIDE LINE?

  • We consistently deliver a premium, professional service that ensures your product/service/event/team/athlete is ‘top-of-mind’ in the relevant media – at the right time.
  • We take pressure off your marketing/PR dept so that they can focus on your core product/service.
  • We understand modern sports and news media and are able to use our knowledge and experience to get the right tone, structure, quality and timing that ensure the most optimal media/market penetration.